Background
Olympia Provisions is an artisan charcuterie and restaurant company based in Portland, Oregon. The company came to FIR to task us with designing their Father's Day campaign.
The Concept
Taking inspiration from our own childhood's, we created our Dear Dad campaign. The campaign centers around a personalized card which invites you to reflect upon an event from childhood and your dad's reaction to it.
The card was located on the company's website where it could either be downloaded or added to a gift. Awareness of the card would spread primarily through social media and the companies newsletter. We also offered copies of the card at the company's restaurants and farmers market booths.
My Role
I had a number of different tasks in the project. Besides the usual concepting, my most important task was writing one of the founders of the company, Eli's, Father's Day card. Another copywriter and I journeyed to Olympia's headquarter where we listened to Eli recount some of his favorite memories of his childhood. Working together, we wrote something that not only fit Eli's voice but would initially announce the campaign.
Conclusion
Working with Olympia was a fantastic opportunity to create work that would live on a large scale. It's such an amazing experience watching an idea go from something in your head to something you can hold in your hands in such a short period of time. The campaign ended up being a massive success with us surpassing sales goals by ~15%.